If your company offers a number of services, you can generally achieve a better result by tailoring your company description to the type of customers seeking your service. For example, Homeowners may be averse to having employees trained and equipped for commercial cleaning in their homes, and vice versa for building managers.
So, if you clean houses and offices, then submit two descriptions—one stating that you clean houses which you should submit for the House Cleaning Directory, and another description stating that you clean offices which you should submit for the Commercial Cleaning Directory. The Directory data structure allows one entry per Directory.